This commercial totally reminds me of Honda’s “Cog” commercial from a few years ago. This time, it’s another Japanese company: Toshiba. The commercial is far more high-tech, but required just about as much diligence in engineering and setup. Give it a watch and continue reading below:
Aside from being really impressed, part of me writes this off as technology for technology’s sake. But then again, they are selling technology. And it’s just really cool. Here’s the making of:
From Gizmodo:
Toshiba's new “timesculpture” advert takes The Matrix’s Bullet Time film technique one bizarrely cool step forward by animating within the freeze-frame. It was filmed with 200 Gigashot camcorders arranged on a special rig, recording a mahoosive 20 terabytes of data from which the ad was composed…Found on xPlane’s xBlog
The ad was created for Toshiba’s new low-definition to high-definition upscaling tech built into its LCD TVs, DVD machines and laptops. But it’s amazing all by itself: whereas the Wachowski-brothers’ technique used static images in Bullet-Time, this new style uses looped video clips, digitally compiled together for the final result. Apparently the 200-cam 14-meter diameter filming rig used “the highest number of moving image cameras ever used in a film sequence” and took three days to just focus up and align. All 200 cameras were triggered by a single remote, and it took four weeks to process the image data. Four weeks! The $4.7million ad’s showing in Europe currently.
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